Emirates reflag

Sir Tim Clark, set to retire as President of Emirates Airline in June, has introduced new branding for the airline.

“Aircraft livery is the most instantly recognisable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world. We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy.”

Very keen-eyed plane spotters and fans will immediately notice changes to the tailfin and wingtips.  

In this latest design, the UAE flag on the Emirates tailfin is much more dynamic and flowing with a 3D effect artwork, and the wingtips have been painted red with the Emirates logo in Arabic calligraphy “popping” out in reverse white. Passengers onboard with a window view will see the UAE flag colours painted on the wingtips facing the fuselage.

On the aircraft belly, Emirates has retained its iconic red branding which it introduced in 2005.  The website URL “Emirates.com” has been dropped from the design.

This is the third iteration of Emirates’ official aircraft brand colours. The original livery unveiled with the airline’s launch in 1985 had its first refresh 14 years later, with the delivery of Emirates’ first Boeing 777-300 at the 1999 Dubai Airshow.

www.emirates.com

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