New BA safety video

If you are flying on British Airways (BA) from 1 May you will be (correctly) tasked to watch the airline’s latest safety video.  It is a full five minutes long!  If you are on a short-haul aircraft without screens you will receive a cabin crew demonstration.  

The safety film claims to encompass British wit; playing on the Brits’ obsession with the weather to a love for fish and chips, and celebrating things that make Britain original.  In addition to the airline’s staff, the video features members of the public and some “personalities” with one might say “banal” quotes written for them.

One of the stars, BA engineer Carl Carpenter, drives across an engineering hangar while asking customers to unplug their devices, before his own vehicle comes to an abrupt stop. Cabin crew member Sima Patel-Pryke asks customers for their attention as the safety instructions may differ from other aircraft they’ve travelled on previously. In response, British rapper, Little Simz, takes off her headphones, and remarks “What?!”

When cabin crew member Emily Mae Jackson reminds customers that life jackets should not be inflated inside the aircraft, viewers see the instruction playfully taken out of situ with a real-life farmer near Dover and two fishermen on Deal beach in Kent all inflating their life jackets.

Calum Laming, BA’s Chief Customer Officer, said: “We have all sat through safety demonstrations before, so we knew we needed to create something different that would capture attention and was totally in line with our British Original positioning. We wanted this to be a real celebration of originality and for us, it is our people who – together with where we’re from – make us unique. That’s why it was important for us to hear so many of our amazing colleagues doing what they do each and every day for our customers and for each other.”

www.ba.com

The BA safety video

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