Cumberland Hotel returns

With its wonderful site opposite Marble Arch, the Cumberland Hotel has returned.

 Clearly the “Hard Rock” format did not work for owner Clermont Group whose speciality is reinventing classic properties including in recent times The Royal Horse Guards, Charing Cross Hotel and Clermont Victoria.

In 1901 the island site bounded by Oxford Street, Old Quebec Street, Bryanston Street and Great Cumberland Place, was progressively acquired by (Joseph) Lyons for a new hotel.  With all sorts of interruptions (War and a financial crisis to name but a few) it finally opened in 1933. The hotel featured all the latest developments of comfort. It was sound-proofed, double glazed, air conditioned and all 900 bedrooms had their own en-suite. It still offers the same number today.

Gavin Taylor, Chief Executive Officer at Clermont Hotel Group, comments: “The journey with Hard Rock International has been valuable and as we start a new chapter of development, our focus will remain on providing great experiences and quality service for our guests on the back of The Cumberland’s rich history in London and the music scene.

"As the venue approaches its 90th birthday, its extensive history has seen guests such as Bob Dylan, Diana Ross, Jimi Hendrix and Buddy Holly, to name but a few, and as we evolve the hotel proposition, we remain conscious of these roots. The Cumberland sits perfectly within our Clermont Hotel Group family, a portfolio of hotels that provides a wealth of choice for diverse leisure and corporate guest needs. We are excited about the future of the venue, and we look forward to sharing more over the coming weeks and months.”

A review will follow.

www.guoman.com/the-cumberland

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