Travelodge going upmarket

The ‘SuperRooms’ concept.

Once noted as the purveyor of very basic accommodation, Britain’s largest hotelier, Travelodge, continues with premium economy ‘SuperRooms’ concept and has chosen Dublin to highlight the project.  It has also opened its 11th property in Ireland, and what it is referring to as the largest budget hotel in the country.

The 393-room Dublin City Centre Travelodge PLUS is situated on Townsend Street, and is the second largest hotel in Dublin city centre.

The hotel has a total of 175 SuperRooms, which offer upgraded amenities including Lavazza coffee machines, a larger desk and a Hansgrohe Raindance three-jet shower.

Travelodge also highlighted what it called “the gem of the hotel” – double height rooms on the seventh floor with “exceptional views of the city.”

The ground floor also features an open lobby with reception, work and relaxation zones, as well as all-day dining and restaurant with outdoor terrace.

Operator Tifco used the opening of the property to confirm it had also revamped its Galway City Travelodge hotel to the group’s Travelodge PLUS specifications, adding 17 new rooms, upgrading 19 rooms to the SuperRooms concept, and renovated the property’s reception and Bar Café.

Commenting on the opening Steve Bennett, Chief Property and Development Officer, Travelodge, said: “We are delighted to open the largest branded budget hotel in Ireland in a key location in the heart of Dublin City Centre with Tifco. It is a magnificent hotel and showcases just how far the budget hotel sector has grown over the last three decades.

“I would like to congratulate the Tifco team on a great job.  This opening marks a step change for budget hotels in Ireland.  Britain and Ireland are now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type.

“Bringing Travelodge PLUS and SuperRooms to Ireland helps us to offer business and leisure travellers more choice whilst staying true to our mission to be the favourite hotel for value. As we look to the future we are looking forward to growing our hotel network across Ireland and we look forward to working with Tifco on our Irish estate.”

www.travelodge.ie

www.tifcohotels.ie

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