Airport terminal survey

Collinson, probably the world’s leading airport lounge operator, and the owners of Priority Pass, has revealed new research showing that UK travellers spend between £300−£350 per year in airport departure terminals.
 
Translated this means on average £50 per visit on 6−7 flights per year for a business traveller.
 
The key points make for interesting reading.

•    Almost everyone impulse spends in the departure terminal: 93% of Brits do this when flying.

•    A third of travellers buy aftershaves, perfumes and alcohol after security checks: these are the most sought-after items bought after food and drink.
 
According to Collison a staggering 93% of Brits say they have succumbed to an unplanned impulse purchase in an airport departures terminal while awaiting a flight, the main reason said to be to ‘alleviate boredom or stress’.

The survey, by RWB, shows that airport spending peaks when food and drink are involved, with over half (56%) of respondents saying that is where they spend the most money, followed closely by those taking advantage of duty-free (38%), splashing out on new aftershaves or perfumes. Then miscellaneous items such as books and magazines (36%), alcohol (31%) and personal accessories such as sunglasses (20%) rank next popular for Brits departure terminal spending.

The research has come up with an interesting point for those keen on a quieter terminal. The study shows that 65% of Brits favour a morning flight, whereas 21% say the afternoon is their preference.  What is clear is that travellers need to take advantage of evening services if they prefer quieter times, as only 5% select this time for travel.

What is not built into the survey is the cost of using a lounge which often offers a courtesy bar, refreshments, shower, small gym, and in some parts of the world even a swimming pool.

www.collinsongroup.com

www.rwbgroup.co.uk

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