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Article from TNU OCTOBER 2023

Airport terminal survey

Collinson, probably the world’s leading airport lounge operator, and the owners of Priority Pass, has revealed new research showing that UK travellers spend between £300−£350 per year in airport departure terminals.
 
Translated this means on average £50 per visit on 6−7 flights per year for a business traveller.
 
The key points make for interesting reading.

•    Almost everyone impulse spends in the departure terminal: 93% of Brits do this when flying.

•    A third of travellers buy aftershaves, perfumes and alcohol after security checks: these are the most sought-after items bought after food and drink.
 
According to Collison a staggering 93% of Brits say they have succumbed to an unplanned impulse purchase in an airport departures terminal while awaiting a flight, the main reason said to be to ‘alleviate boredom or stress’.

The survey, by RWB, shows that airport spending peaks when food and drink are involved, with over half (56%) of respondents saying that is where they spend the most money, followed closely by those taking advantage of duty-free (38%), splashing out on new aftershaves or perfumes. Then miscellaneous items such as books and magazines (36%), alcohol (31%) and personal accessories such as sunglasses (20%) rank next popular for Brits departure terminal spending.

The research has come up with an interesting point for those keen on a quieter terminal. The study shows that 65% of Brits favour a morning flight, whereas 21% say the afternoon is their preference.  What is clear is that travellers need to take advantage of evening services if they prefer quieter times, as only 5% select this time for travel.

What is not built into the survey is the cost of using a lounge which often offers a courtesy bar, refreshments, shower, small gym, and in some parts of the world even a swimming pool.

www.collinsongroup.com

www.rwbgroup.co.uk

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