Where not to go next summer?

This headline is somewhat tongue-in-cheek with the Mediterranean undoubtedly one of Europe’s most popular tourist destinations, drawing millions of visitors each year to its sandy beaches and historical attractions.

Now that borders have reopened post-pandemic, and airports and airlines have addressed most of the resourcing and aircraft availability issues they faced in 2022, capacity has recovered to pre-Covid levels in all countries apart from Slovenia.

Spain, France and Italy remain the largest markets in terms of international capacity and Turkey has continued its upward trajectory. However, the strongest growth has been seen in Albania, increasing by 277% this summer compared with 2013, followed by Greece increasing by 147%, Turkey by 114% and Croatia by 104%.

The top 15 Mediterranean destinations by growth rate are towards the South East, all with an increase this summer in international seat capacity of over 100% compared with summer 2013.  Seven of the hotspots are Greek destinations, with Santorini (JTR) growing by 366% and its fellow island, Mykonos, growing by 250% in the last decade. The European Travel Commission confirmed in early 2023 that Greece is one of the countries American holidaymakers are most likely to travel to in 2023, overtaking Italy and Spain.  Again tongue-in-cheek, you have been warned!

The Balkan countries, Albania and Croatia have also proved to be alternative promising sunny destinations, with international capacity to Tirana (TIA), Albania’s capital, growing by 273% over the last ten years.

The headline says where not to go.  Europe has many, many alternative and excellent destinations besides those mentioned.

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