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Article from TNU DECEMBER 2023

British Airways and those hard of hearing

Signcode UK, an organisation dedicated to ensuring equal access to information, products and services for the deaf and hard-of-hearing community has teamed up with British Airways to make air travel easier. 

It is estimated that more than 150,000 people use British Sign Language (BSL) as their primary or preferred language in the UK, making this partnership an important step forward in ensuring British Airways’ service is accessible to everyone.  It is also a feature on the BBC’s news channel.

The partnership will mean customers can access key travel information in signed video form, including the airline’s onboard safety briefing via a unique QR code.

Gill Earl, Managing Director at Signcode UK, said: “Working with British Airways and making the Deaf community aware of the services available to them, has been a privilege and an honour. British Airways is an iconic British brand, who are committed to accessibility, not only for their customers but also their colleagues who strive to make it the best airline in the world.

We are proud to help them on their accessibility journey by bringing together our professional media translators with BA’s own Fredrick De Costa on their first BSL video.

We are delighted as a company but more for the Deaf and hard-of-hearing communities that we serve. They now have truly independent access to all that British Airways can offer.”

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