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BA Advisory Panel

British Airways (BA) has held has held the first meeting of its new Customer Access Advisory Panel, aimed at engaging with members of the community to improve the end-to-end experience for its customers with accessibility requirements.

Xavier Mascarell, Customer Accessibility Strategy Manager at the airline and founder of the Customer Access Advisory Panel, said:

“British Airways carries hundreds of thousands of customers who require additional assistance each year. We work hard to remove barriers and support customers with accessibility requirements throughout their journey but know there is more work to be done. The insights and recommendations we receive from our advisory panel members will be vital to improving our accessibility offering. We want to ensure a positive flying experience for everyone and we hope the learnings we gain through these meetings will drive further change".

The independent panel, comprised of individuals with both visible and non-visible disabilities, met in person for the first time and will come together every few months to provide invaluable feedback and discuss and review new initiatives, to ensure that the carrier's products and services are designed and built with accessibility and inclusion in mind. The airline says from IT solutions to airport and onboard experience, the panel will play an important role in shaping improvements within BA and provide practical recommendations on best practices for inclusivity, informed by evidence and supported by lived experiences.



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